VP, Marketing

Marketing · Boston, Massachusetts
Department Marketing
Employment Type Full-Time

VP, Marketing


Location: Boston 


Hours: Full-time


Reports to: CMO


About Profitero: 

Profitero is a leading global SaaS commerce platform that uses predictive intelligence to help brands anticipate, activate and automate their next best action to fuel profitable growth. Our technology monitors 70 million products daily, across 700 retailers and 50 countries, helping brands optimize search placement, product content, pricing, stock availability, reviews and more. News outlets, including Good Morning America, The Wall Street Journal and Ad Age frequently cite and trust Profitero as a source of data for their stories. Now’s an exciting time to join our fast-growth business.

 

Profitero has recently joined Publicis Groupe (a $13 billion global marketing services and technology company) as a standalone commerce division, infusing our business with significant product development resources and investment. while giving our employees an incredible launchpad for their careers. Profitero’s tech and data combined with Publicis’ tech, data and activation services positions us to be a true end-to-end partner for helping brands maximize eCommerce market share and profit growth.  

 

Come be a part of our fast-paced, entrepreneurial culture and next stage of growth. 


Overview: 


We’re looking for a VP of Marketing to lead and inspire a global marketing team overseeing product marketing, customer marketing, content marketing and event marketing. This is a highly visible, global role that will allow you to have your impact felt by transforming and upleveling our story-telling, brand experience and value-based messaging to grow our business. 


To be a good fit for this role, you must show exceptional ability at content creation and are able to manage a team of content creators to exceptional levels of performance while operating in a fast moving, data driven industry. 


Who you are:


  • 10+ years of business experience 
  • SaaS experience (5+ years); 
  • 5+ years of Management experience; 
  • Experience in VC or smaller/mid sized company
  • Has worked with SaaS targeting marketers, ecommerce, advertising is preferred (not a must have)
  • Strong Product Marketing and Content Marketing background a must 
  • Exceptional writer a must 
  • Public relations experience a plus 
  • Strong leader, communicator and organizer


What you’ll do:


  • Manage and develop a team of direct reports responsible for Product Marketing, Content Marketing, Event Marketing, Customer Marketing and Brand Creative  
  • Direct oversight areas include:
    • Product Marketing —. Making sure new product offerings are messaged and positioned correctly, successfully supported with the right GTM motions and the organization is internally prepped for success. As well as improving the way we educate our sales and account management teams about how to talk about our products and showcase its value 
    • Customer Success — Ensure customers are successfully enabled to drive value from our product through training and certification 
    • Content Marketing — Shaping the content marketing strategy, ensuring the highest level quality perception of our thought leadership and ensuring strategic alignment between our content calendar the objectives of our business 
    • Coordinating our many comms activities via a well thought out and organized calendar 
    • Helping to define our event strategy -- and how we show up at events
    • Creating positive feedback loops between customers to make sure we are always incorporating the voice of the customer in what we do 
    • Coaching and mentoring your marketing team on story-telling 
  • Collaborate with the Demand Gen team to ensure strategic alignment of Profitero’s value proposition, differentiators and key messages with outbound and inbound campaigns 


Why you want to work at Profitero: 


Profitero cares about its employees. As a company we feel that as our employees are always going the extra mile, so should we.


That’s why we offer fantastic benefit packages to  our employees, including:


  • Rich Health Dental & Vision plans
  • Smart, genuine and cool people work here 
  • Competitive salary ***commensurate with experience 
  • 401K plan with match!
  • Unlimited PTO
  • Commuter benefits
  • Employee Assistance Program (EAP)
  • Free on-site amenities including office snacks, coffee barista, beer & wine
  • Personal employee development plan
  • Access to Personal Learning Development Library
  • Publicis ‘Work Your World’ initiative: every employee will be able to work from any of the 100+ countries where Publicis operates, for six weeks a year
  • Volunteer opportunities



Profitero is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive fair consideration for employment. Profitero recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected characteristics as required by applicable law.


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  • Location
    Boston, Massachusetts
  • Department
    Marketing
  • Employment Type
    Full-Time